Skate to Where the Puck is Going

"I always skate to where the puck is going, not where it's been." -Wayne Gretsky

I always try to follow my own advice. If you see something that is working, do more of that. In your money making endeavors, you will find a lot of things that just don't work. You will find a few things that sort of work and even fewer things that work really well. You would be smart to continue to do the things that make money and if you are capable, you will do more of those things.

Of the things that are sort of working, you will want to adjust what you are doing and try to make them work better. You want to make those ideas make money for you. If you can't figure out why they are only making a little bit or just breaking even, maybe it is time to set that idea aside and skate towards something else that might have a higher return.

Ideas are a dime a dozen. I heard somewhere that the average person has at least three new ideas per day. The problem is that we don't act on them. We need to find a way to determine the profitability on those ideas and act on the ones that look like they will make money.

Do you have a pocket notebook? You should have one in your pocket at all times. Whenever you have an idea, you should write it down. I find if I don't write the ideas I have down, I forget them within an hour. For some reason, our ideas create themselves in our short term memory and most of them never make it to our long term memory.

A couple of times per week, during your slow time, take the time to look through your ideas and figure out which ideas you can act upon. This will lead you to more creative ideas.